'I'm confident George will continue to build on the incredible success we have achieved at Hard Rock Hotel & Casino Atlantic City,' said Jim Allen. In his new role of President, Goldhoff will focus on financial performance, market share growth, team member engagement and development, guest experience and support of the greater Atlantic City community. Mike Sampson, who has been serving as interim general manager of Hard Rock Hotel & Casino Atlantic City, has been promoted to General Manager effective Jan. Goldhoff reports directly to Jim Allen, Chairman and CEO of Hard Rock International and CEO of Seminole Gaming. 4, 2023 /PRNewswire/ - George Goldhoff has been named President of Hard Rock Hotel & Casino Atlantic City effective Jan.